Atomic Bombshell


Myopia

July 27th, 2004

I’ve been working on a corporate name change project for a long time. It all started out with my proposal, where I reasoned that a change of name would be advantageous. The argument must have been good, because the proposal was accepted, and for almost a year now I’ve been coming up with rounds of names, at the behest of our Board of Directors.

What I find laughable was that their top name selection ended up being one that originated in the very first round of concepts. And what I find uproariously hilarious was that all their top picks were truly average, even slightly dull. These decision-makers merely demonstrated their inability to look past their own noses and take into account the people we serve, while flaunting an abject fear of anything innovative. Lemmings.

Although I realize that a Board of Directors is in the business of having no vision, this level of myopathy makes me ill. They quite literally didn’t think beyond how the new corporate name would look on their resumes… Which is no better than my leadership team cohorts, who only considered how it would look on their business cards. Pathetic.

I, on the other hand, am charged with the task of growing our membership, increasing accounts, and otherwise actually making a connection with constituents. It saddens me that they passed up the chance to make this easier. The name change project was just reduced from being an opportunity to make us more attractive to potential customers, to a mere redesign of all our marketing materials. This is a lot to swallow… GULP!

Entry Filed under: Carrie's Rants



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