Atomic Bombshell


April 17th, 2007

Brochure Series

Over three years ago I proposed that we change our corporate name. After presenting my rationale, the board agreed. What came after was a needlessly long and painful process, because our management team severely lacks trigger-pullers. Over the course of that excruciating wait, all of our print collateral ran out or became outdated.

Though I tried hard to keep things moving where fiscal sense allowed, churning out promotions and miscellaneous stuff, it was an uphill battle to grow the business without the essentials in place. The “hurry up and wait” of the name change project wore not only on my nerves, but on my ability to take pride in my work.

After two and a half years poised on the starting block waiting for the gun to fire, they finally selected a name last August, and since then I’ve been off and running. To say I was busy over the last eight months would be an understatement. Logo, tagline, branding, website, mailers, booklets, brochures, signs, merchandise, posters, badges… Oh my!

I’m a one-person marketing department, so it was up to me to get everything ready for the April launch. Now that’s behind me, but my work life still doesn’t show any signs of slowing. In fact, with a more solid foundation in place, the frontier now seems wide open. After a long period of waiting, it feels good to make a positive impact again.

The labor of marketing is strikingly similar to bearing a child: conception, gestation, delivery. Each phase has a proper duration and things must happen in a certain order. The final output depends upon the quality of what was accomplished in those formative stages, however, if you drag any of it out too long you’ll endanger the mother.

If momma ain’t happy, ain’t nobody happy, and this little momma is only happy when she’s being effective. Knowing it wasn’t right to print short collateral runs with the name change looming didn’t help me feel any better about being less productive. Certainly it wasn’t my fault, but I couldn’t work at one-third capacity and call it a job well done.

Once I read that procrastination was a major cause of depression, but since I’ve learned that being forced to put things off is even worse. Creative people need to run with ideas instead of waiting to be cleared for launch. Though I now have tons to add to my resume, I’m slightly more impressed by the personal trial I endured to get there.

Wheew… Time to get back to work!

Entry Filed under: Atomic Bombshell,Carrie's Rants,One Of The Guys,Undercover Geek


  • 1. Nanette  |  April 18th, 2007 at 3:14 pm

    Phew! I’m tired just reading that! Good job! 🙂

  • 2. soapbox.SUPERSTAR  |  April 18th, 2007 at 6:10 pm

    YAY! I am so happy you’re through the thick of it. I wanna see!!!

  • 3. MissMeliss  |  April 19th, 2007 at 10:17 am

    Sounds like an intense time – but at least it was creatively intense and not, you know, droning intense.

    Also, hope your aunt’s surgery went well.

  • 4. Kyle I  |  April 20th, 2007 at 6:33 am

    Wow, good job.

    Procrastination causes depression? Really? Interesting. I’m pretty sure I suffer from depression when I get bored. Especially at work.

  • 5. Deb  |  April 25th, 2007 at 1:46 pm

    Yay! I know how you feel, having just gone through a major product launch at my company, and my job was to make sure all the print collateral and packaging was done in time for the launch. It sure is a lot of work, but so rewarding to see the fruits of your labor at the end. Congrats!

  • 6. Jason  |  April 27th, 2007 at 12:05 am

    Sounds like you’re having fun again… glad to see it. Enjoy yourself!

  • 7. Jeff  |  April 27th, 2007 at 7:25 am


    I procrastinate when I’m depressed. And I get depressed when I feel like my efforts do not matter. Then its perpetuated by procrastination.

    Take baby steps… focus on one task and do it well… then move to the next.

    Sometimes it’s helpful to trick your brain neurons by doing things differently. Creating new pathways to your tasks. Changing your routine. Possibly even driving to work a different way if possible. Rearranging your office. I know it sounds strange but try it.

    Anyway, I’m extremely impressed. Awesome Job Girl!

  • 8. some girl  |  April 27th, 2007 at 4:01 pm

    Aww, it sounds like you are in a really good place right now. I am so happy ! Good work, girl!

  • 9. soapbox.SUPERSTAR  |  May 1st, 2007 at 11:18 am

    I am thinking that you need to sign on to the 365/post thingy, so that we can enjoy you again every day!!! I’m just sayin!

  • 10. The Bombshell  |  May 2nd, 2007 at 1:06 pm

    If things go well in the next month or so, I should be back on the writing bandwagon… Thanks for staying tuned. XOXOX!

  • 11. Agent Provocateur  |  May 6th, 2007 at 10:11 am

    Hey, you should count yourself lucky! The last company I worked for FIRED me because I told my boss he was wrong, and was about to FLUSH $250,000 down the toilet. Oh, and I was wrong – it ended up being closer to half a million! So, now I do the consultant thing, and my ex-boss is still exec VP. Is there something WRONG with this pic? (Oh, and I later found out that my ex-boss HATES to be told he’s wrong.) But, I’m glad it all worked out for you! You go!

  • 12. Joefish  |  May 10th, 2007 at 10:44 am

    By the way, there’s a problem with your site feed. It looks like an error thrown by Alex King’s Popularity Contest plugin.

  • 13. some girl  |  May 10th, 2007 at 9:41 pm

    LOL, you are like THE BEST commenter..and like THE WORST poster.

    We must join forces!

  • 14. Chase  |  May 11th, 2007 at 9:00 am

    Got here through K’s blog. First and foremost. I love the look of your blog. Anyway, it’s true that marketing is like raising a child. Actually, I heard that from my mother who works in advertising.

  • 15. soapbox.SUPERSTAR  |  May 29th, 2007 at 8:30 am

    Your site keeps pinging and I get super excited and rush over and then NOTHING! You are such a blog tease!!! But I ♥ you!

  • 16. MissPrissy  |  May 29th, 2007 at 8:32 am

    Ditto what Soapbox.SUPERSTAR said:o)

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